Parkland survivor featured in Bloomberg marketing campaign advert in Florida

A survivor of the 2018 mass taking pictures in Parkland, Fla., is highlighted in a new campaign advert for Democratic presidential applicant and former New York Metropolis Mayor Michael BloombergMichael Rubens BloombergThe Memo: Trump attempts to steal Democrats’ thunder in Iowa Trump mocks 2020 Democrats all through Iowa campaign rally Klobuchar satisfies with Congressional Hispanic Caucus marketing campaign arm Much more.

The electronic ad, which will air in the Sunshine Point out, is a single of many the marketing campaign is rolling out targeted on gun control, a top challenge for Bloomberg’s campaign. The former mayor, who has invested closely in gun control advocacy groups, is dropping thousands and thousands of bucks for a Super Bowl advertisement that includes a Houston mom whose son was shot and killed. 

The Florida video clip options Sari Kaufman, who is now a senior at Marjory Stoneman Douglas Superior University, which was the web-site exactly where a gunman shot and killed 17 persons in February 2018, an event that helped revive a nationwide discussion on gun command. 

Kaufman, who has given that grow to be a gun manage activist, mentioned she was encouraged by Bloomberg’s emphasis on the challenge.

“A ton of politicians operate away from the concern of gun violence, and Mike runs toward it,” Kaufman states in the Bloomberg ad. 

“Thirty a long time down the highway I’m not heading to want my kids to go to school and having to working experience the similar detail that I expert,” she adds. “I trust Bloomberg to split the cycle of failure and failure, specially with gun violence costs.”

Bloomberg’s marketing campaign confirmed to Politico that the digital ad would run via March 17, the date of Florida’s major. 

Bloomberg has set a top quality on growing his footprint in Florida — whose most important doles out 248 pledged delegates — allocating considerable cash to building up personnel and releasing advertisements in the point out. The marketing campaign will also commence a bus tour centered on gun command in Orlando on Monday.

Bloomberg, a billionaire media mogul, in latest many years has invested hundreds of thousands of his individual dollars to aid gun regulate advocacy teams these kinds of as Everytown for Gun Protection Action Fund, and in December launched a sweeping system to beat gun violence.

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